Tracy Thayne of Digital Exhaust joins host Peter Stevenson and Alysha Smith of modern8 + a8ency to talk about mentorship, why building a quality buyer persona is invaluable to a marketer and why using data correctly is the secret to great marketing.
ABOUT THE GUEST
Tracy is a pioneer of the modern age of digital marketing. He is a master of strategy and a life-long innovator. His extensive career has traversed the agency and client realms with time spent modernizing and optimizing marketing operations for companies like HP, Schneider Electric, Amazon, and Microsoft. Tracy is the Co-Founder and Chief Strategy Officer for Digital Exhaust, a data-driven, AI-enabled services consultancy with a focus on helping organizations implement growth strategies based on their business and customer data.
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By Subject is a production of modern8, a8ency, and Silicon Slopes, and is invested in highlighting, promoting, and celebrating the unique and talented marketing and brand leaders in the Silicon Slopes community.