Tim Garrick of Layton Construction joins host Peter Stevenson and co-host Alysha Smith of modern8 and a8ency to talk about marketing in the construction industry, why the job is so different from other marketing jobs, why understanding a client pain point is the key to developing great proposals and what the future holds for marketing in the AEC industries.
ABOUT THE GUEST
Tim Garrick offers a broad range of AEC marketing management experience. Over the last two decades he has led the pursuit teams for some of the world’s most prominent infrastructure, architecture, and design-build projects. He enjoys transforming long-term capture planning into compelling stories that resonate with clients and passionately believes that any organization that truly knows what it’s doing ought to look—and sound—like it knows what it’s doing! To that end, Tim has helped industry-leading design and construction firms refine the quality, strategy, creativity, and efficiency of their marketing approach. Above all, Tim cherishes any time spent with his wife and three kids, but especially when exploring new places.
